History of Brown Motors Ford Lincoln Chrysler Dodge Jeep Ram

   Brown Motors was founded in 1898 by Ben Brown, grandfather of current owners Steve & Erik Brown, as a harness shop in downtown Charlevoix.

Brown sold bicycles, motorcycles, and then the newly invented Ford motor cars.
   1924: Brown became a Dodge dealer making the company one of the oldest Dodge dealerships. 
  1937: Brown Motors opened a second Dodge dealership in downtown Petoskey on the south side of Mitchell Street between Emmet and Petoskey.
   Pictured driving the first vehicle across the Mackinac Bridge in 1957 are Brown Motors second generation owners, Lewis and Floyd Brown.

They made many changes in their successive years of ownership.

In 1968 the Charlevoix location was sold.

Brown Motors became a Chrysler Dealer in 1975.
1976: Brown Motors moved from downtown Petoskey to the Harbor Springs - Petoskey Road.

The Ford, Lincoln, Mercury franchise was added in 1986.

1986: Third generation owners, Steve & Erik Brown, purchased the dealership from their dad, Lewis, when he retired. 
  1996: Brown Motors Ford Lincoln Mercury moved into a new facility at 2170 North US Highway 31 in Petoskey. 
2009: Brown Motors Chrysler Dodge joined Brown Motors Ford Lincoln Mercury north of Petoskey with a new showroom.

June 2009:  Jeep brand was added

2010: Ram truck brand separated from Dodge brand

January 2011:  Mercury brand was retired
 2012:  The 4th generation of the Brown family joins Brown Motors.  

(L-R) Erik with son, Micah and Derrick with his dad, Steve 


Over the years, Brown Motors may have changed from servicing four hooves to four wheels transportation, but the name and commitment to the customer have remained the same.  Brown Motors offers a state-of-the-art showroom featuring New and Used car sales, a knowledgable Finance Department, Auto Parts Sales & Auto Repairs including Quick Lube. Whether you are looking for Ford or Lincoln vehicle or a new Chrysler, Dodge, Jeep SUV or Ram truck, Brown Motors of Petoskey is here to assist you with all of your automotive needs just as they have since 1898.


We look forward to serving you, our valued customer, for years to come. Please stop by our dealership, located at 2170  North US Highway 31 in  Petoskey, MI and speak with a member of the Brown Motors Team today.